Meghan McInverny Wilker

Everyone’s A-Twitter

After my first Twitter post, I got a follow-up email from our geeky reader, Maile. (By the way, emails are nice, but blog comments feel like a warm hug on a cold day). Anyway, in her email Maile mentioned that she follows the LA Fire Department and several police departments on Twitter.

Wha?! I had no idea that fire or police departments even used Twitter!

I did a little research and it seems that the Scottsdale, AZ police were the first ones to jump on the Twitter bandwagon. The LA Fire Department has been using it as well; they used it to communicate updates during the October 2007 wildfires.

So there you go. You learn something new every day.

Unfortunately, Twitter doesn’t have a great user search utility so you’ll probably have to check your local police or fire department web site to see if they’re tweeting.

How do I love thee, Amazon?

As we head into the holiday shopping season, we’ll all acquire horror stories about crappy retailers or web sites. In an effort to spread some pre-holiday cheer, I give you three reasons I love Amazon.com:

$1 Buys My Love

1. Two weeks ago, I pre-ordered a copy of Kung-Fu Panda as a Christmas gift for my daughter (she can’t read yet so I’m not worried about spoiling the surprise) and this week, we received it. No, that’s not why I love Amazon. It’s their job to mail me the stuff I pay for.

I love them because in addition to sending me my order, they sent me an email telling me that the price had been lowered by $1 since I placed my order, and they were crediting my account.

In high school, when I worked at a Target store, they had a price adjustment policy: if you bought something and it went on sale within a certain number of days, you could bring in your receipt and get an adjustment. I was always stunned that people were paying that much attention. I wondered if they monitored every receipt, or if they just happened to notice that something had gone on sale. Either way, what a pain in the ass to have to return to the store with your receipt to get your money.

I love that Amazon took the initiative to let me know the price had gone down. Frankly, I hadn’t noticed, I would never have noticed and they could have easily kept my dollar. Presumably, a lot of people pre-ordered this movie which adds up to a lot of dollars that Amazon could have held on to. Instead, they used technology for good, gave me my dollar back and they won my heart. Yes, my love is for sale at the low price of $1.

Universal Wish List Button

2. When I was pregnant with my daughter, I wanted to create an online wish list for baby gifts. At the time, there was no one place where I could create one central wish list for everything I wanted. Some stuff was on Amazon/Babies R Us (which were, at the time, combined. Babies R Us has since gone off and created their own separate site), and other stuff I wanted was on natural parenting web sites (like, cloth diapers and the like). I was forced to create separate lists on separate sites which was a pain for everyone involved. Same thing when I got married.

Enter Amazon’s new Universal Wish List button.

Oh, yeah. Now you can add anything from any web site to your Amazon wish list. Christmas this year is gonna ROCK!

MP3 Daily Deal

3. I used to buy most of my music from iTunes. The DRM drove me crazy (especially since I have two old laptops that are still “authorized” to play my iTunes library even though I don’t have them anymore. Grr!). Not only has Amazon started selling DRM-free MP3s, they have an MP3 Daily Deal: a bargain-priced album that changes daily. My husband bought me the new Keane album the day it was released for $2.99. Today’s album is a new release by Taylor Swift for $3.99. If you’re as excited as I am about expanding your music collection without spending tons of cash, you can check the web site daily, or follow Amazon’s MP3 Daily Deal on Twitter (though for me, the tweets haven’t always arrived on time — I can’t tell yet if the problem is my Twitter app or them. I also can’t tell if this is an official Amazon Twitter account. I think not.).

And that concludes the three reasons I love Amazon. My bonus fourth reason: I don’t have to deal with parking.

So, who do you love?

Geek Chic of the Week: Mint.com

Inspired by Christina Tynan-Wood’s post on Quicken Online, I made Mint.com this week’s Geek Chic topic.

So, many of us already use our banks’ online interface(s) to transfer money, pay bills and check balances. But, if you want to centralize all your financial data your only option used to be purchasing Quicken (or maybe Microsoft Money or something) and maintaining it on your own. If, like me, you use a Mac, it was often a pain (or in some cases impossible) to get information automatically imported from your bank. Which meant time-consuming tasks like exporting and importing files or — horror of horrors — manually entering and categorizing transactions. Not to mention that some of the Quicken reports and interface screens, while powerful, were overwhelming and rather complicated. And sometimes overkill for the everyday person to just keep track of how much money is coming and going, and where it’s going.

I first heard about Mint.com from my husband in September 2007 (of course a member of the Geek Girls Men’s Auxiliary!) when they won a TechCrunch 40 award. I signed up out of curiosity and was pretty impressed, but the usefulness was somewhat limited. Since it only tracked cash accounts, I couldn’t see my whole financial picture. But, since then, they’ve added the ability to track investment accounts (not so fun these days watching the line go down, down, down), loans and 401(k) accounts as well as custom categories for tracking spending.

How it Works

You enter usernames and passwords for your bank accounts. Mint establishes a secure connection with your financial institution(s) and displays that information to you on their site. You cannot actually access the accounts from Mint, you can only see data like transactions and balances.

Mint also displays trending reports like a pie chart that shows which categories you’re spending the most in, or little sidebar facts like your most frequented merchant (mine is the grocery store near our house), and a comparison tool that allows you to see how much you spend in a particular category vs. others in your city or nationwide (I spend more on groceries than other people in Minneapolis. Hmmm.). You can also be alerted about bills due, or low account balances.

Security

Like anything online, there is a risk. But the site has security cred, and it’s worth noting that you can’t actually do anything with your money on Mint. So, if someone stole your computer and logged into your Mint account they would see how much money you have but they wouldn’t be able to move any money, view any passwords or change any of your data with the bank. And Mint doesn’t see or store your password.

A Quick Tour

The Overview page (which you see when you first log in) displays:

  • a list of all your accounts (Cash, Credit Cards, Loans, Investments)
  • alerts (like, “In the past 30 days, you spent on Dentist. Usually you spend.” or “Your deposit to your US Bank account is now available.”)
  • portfolio movers and shakers (guess what? They’re all down!)
  • budget (where it tracks what you’ve spent this month against what you’ve budgeted — to start, the site sets some ballpark numbers based on your past spending)

The Transactions page is a detailed list of all transactions. You can filter by account, search based on keywords and do one-by-one or mass category edits (the site assumes categories based on the merchant and is pretty good about getting it right but sometimes needs to be corrected). You can also set up rules for transactions to prevent Mint from mis-categorizing in the future or to put something in a custom category you’ve created.

Investments keeps track of 401(k) and other investment accounts and gives you some handy reports on Performance, Allocation and Comparisons (where you can see how you’re doing against the S&P 500, Dow Jones or NASDAQ.

Ways to Save is, I think, how Mint earns their keep (since the service itself is free). They look at your accounts and then allow companies like E*Trade to pimp out their services. It might say, “Your US Bank account earns $0/yrAt 0% APY. Switch to the E*Trade Max-Rate Checking Account and $443/yrAt 2.9% APY. Save up to $443 per year, sign up now!” Not a bad idea, but so far I’ve not taken advantage of any of their offers. I rarely even look at the page.

Notifications allows you to hear from Mint as often as you like about your account. There are many communication options (like low balance, bill due, unusual spending, over budget, bank fees, large purchases or deposits), and they can be sent via email or text message. I personally get a summary email once a week and instant emails if my accounts dip below a certain threshold.

Why Do I Love It?

First, it’s useful. It fills the need I had for easy, fast financial monitoring. Not management, per se — I still have to use the bank to move money or pay bills — but a simple easy way to know what’s coming in and what’s going out.

Second, it’s easy to use. There’s nothing I love more than something that’s so easy it doesn’t need a manual. The Mint interface is incredibly intuitive and you’ll feel like a power user quickly.

Third, it’s gorgeous. That’s right. I said it: looks matter. It feels good to use a site that looks good. I actually get a pleasant feeling from using Mint. I don’t know if it’s that minty fresh color palette, or the AJAX-y goodness of the interface, or the fact that now that I’m a mom and in my 30s I’m not blowing my money at bars and then freaking out when the rent comes due. Whatever the reason, I like it!

Want More?

Check out this great comparison of Quicken Online vs. Mint, or this overview of who’s using Mint (only 28% women. C’mon, ladies!).

And, I will repeat my usual mantra: give it a try. If you hate it, you can always delete your account.

Thanks For Sharing

Geeky reader Ann from Chicago wondered, “How can I post one of your articles on Facebook? I really liked Cindy’s thoughts on women in the creative department and want to share it with my homies…”

Ann’s question alerted us to the fact that we didn’t have an easy way to share our blog posts directly from our site. LAME! So, we recently rectified that situation with the addition of Share This at the bottom of each of our blog posts. Now, if you want to share our awesome wisdom and knowledge (or our guest geeks’ awesome wisdom and knowledge) you can use ShareThis to post a link to your account on just about any social networking site. Look for it right below each post, above the comments.

If you select Facebook from ShareThis, it will take you to a page (on Facebook) where you can either send the link to a list of your Facebook contacts, or post it to your profile. If you post it to your profile, your Facebook friends will see this as part of your feed (the summary of your activity on Facebook that others see when they log in).

As for the specific question, you can also share links directly from Facebook. From your profile page, hit “Share Link” and paste in the URL you’d like to share. Facebook gives you the option of including an image (it allows you to choose from the photos on the page you are sharing) and a comment.

Geek Chic of the Week: Twitter

Sorry this post is so delayed, but I gave birth to a bouncing baby boy on Tuesday, October 7 and he is keeping me very busy! Anyway, I promised in an earlier post from the MIMA Summit that I’d talk about Twitter. Coincidentally, that same week we also got an email from geeky reader Maile in Los Angeles wondering: “Why should I use Twitter?”

Let’s start with Maile’s question: what I think she’s really asking is “Is Twitter relevant to me or is it some piece of crap I should ignore?” I can’t really answer that, but I can tell you everything I know about it and you can decide if it’s relevant to you, or if you want to file it under “stuff those crazy kids are doing on the interweb.”

What is it?

If I had to boil Twitter down into a brief description, it would be that it allows you to give others a brief snapshot into what you are doing, thinking, or looking at right now. It’s faster, easier and more portable than a blog.

Here’s what Twitter says it is: “Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”

Not to keep relying on Common Craft, but damn. Those guys make some awesome videos. Here’s how they explain Twitter:

Here’s how I use it:

I first heard about Twitter in March 2007, on an episode of Future Tense on MPR. It sounded interesting, and my personal blog was in a state of utter neglect; it was time to close the coffin and bury it. So, using Twitter as a sort of “micro-blog” was intriguiging to me. I liked the idea of keeping people updated on what I was up to without the commitment of a full blog post. I posted about Twitter on a Clockwork blog (speaking of neglected…) and a few co-workers signed up. Then I slowly started gathering non-work “Followers.” Some are friends who signed up for Twitter as it started gaining in popularity. Others are people I have never met and I wonder why they care what I’m up to. But, for some reason, they do.

When I signed up for Facebook last year, I saw that there was an app that would sync up your Twitter updates and your Facebook status. How efficient! So, now if I “tweet” something, it also shows up as my Facebook status. Handy.

So, what does one talk about on Twitter? Whatever you want to. In the past week, I’ve tweeted about: a vole in my basement (eek!), my grandma’s death, the presidential debate, the fact that the new macbooks all have glossy screens (boo!), the New Kids on the Block reunion concert and my newborn.

Here’s how you can use it:

1. Sign up at twitter.com.
You can enter your name (for a long time I had just Meghan, but recently added my last name as well. You can enter in whatever you are comfortable with). You’ll also select a username, which other people will see and will use to send messages to you (see #4 below). Mine is irishgirl. Click the “protect my updates” checkbox if you only want people you approve to be able to see your updates.

2. Type in what you are doing in 140 characters or less.

3. Find some people that you want to follow.
If you don’t know anyone on Twitter yet, you can follow me. Or Nancy. When you follow someone on Twitter, they are notified, and may start following you back. If any unsavory characters start following you, you can click the link that says “block” and they won’t be able to see your updates. The most common type of Twitter unsavory is the spammer (yes, they are everywhere). When you visit their Twitter page, you’ll know they’re a spammer because they’ll be following thousands of people and will only have a handful of people following them back. Don’t feel bad about blocking these people.

4. Talk “at” people and send them private messages.
On Twitter, my username is “irishgirl” and Nancy’s is “nylons.” So, if I want to tweet something to Nancy, but I want everyone else to see it, too, I would type it as follows: @nylons let’s have lunch next week. If I want to tweet something to her and I don’t want anyone else to see it, I would type it as D nylons let’s have lunch next week. This sends her a “direct message” that no one else can see.

Ready to get even funkier? I knew it!

5. You can also get Twitter updates on your mobile phone (as text messages), on your desktop, or on your browser.
Frankly, I don’t care enough about what people are doing to want to get a text message about it, but I do use Twitterific on my laptop. Whenever there is a new tweet from someone that I follow, a cute little bird icon on my desktop turns blue. Whenever I feel like it, I can check in on the statuses of those I’m following or post a quick tweet myself. I prefer this to visiting the Twitter web site, and I don’t even mind the little ads that show up. I also use Hahlo on my iPhone for posting mobile tweets and checking in on what others are doing. There are a bajillion other Twitter apps listed on the fan wiki page here.

6. Use Twitter search to see tweets on particular topics.
Want to see what the Twitterverse is saying about Palin? Check Twitter search and type in Palin. Voila!

7. Categorize your tweets with hashtags.
Uh, what? Yeah, this one is super funky. But, it can also be super cool. Here’s an example: I attended the MIMA Summit on October 1. Inside the program, they printed the MIMA Summit hashtag: #mimasum08. Some of the breakout sessions even had their own custom hashtag. This allowed attendees to see — in real-time — what people were saying about the Summit.

8. Post photos from your phone using Twitpic.

Wrapping it up

So, back to Maile’s question: “Why should I use Twitter?” Crap. I still don’t know the answer.

But — just like my earlier posts about RSS — I’d encourage you to try it and see if you like it or not. The only problem I’ve had with it so far is people who overtweet. Like, a million meaningless tweets a million times a day. But, that problem is easily solved by “unfollowing” them.

So give it a try. And as always, I’d love to hear how it’s working for you!

MIMA Summit Liveblog: Afternoon Breakout #2

Augh. Impossible to keep up with liveblogging; the day is going by too fast! Ran out of power and couldn’t cover my first breakout session which was around interactive TV. Now hanging in the Geek Out room with moderator @halvorson where we’re discussing how the day has gone and giving input on next year’s Summit.

Follow the Geek Out convo on Twitter.

Too bad I’m going to have to leave before happy hour to do daycare pickup; I really want to hang and chat with people. I haven’t even had a chance to find everyone I know who’s here!

MIMA Summit Liveblog: Lunch Keynote

So far, Ze Frank is great. It’s gotta be hard to talk while people are eating and he’s doing a great job. Engaging, funny and smart. (And yes, @hlockwoo, also adorable.)

My favorite part so far, re: user-generated content: “The Crapucopia: There is so much crap being made.” Amen, brother.

Excellent point #2: the conversation is not about the content. The value is the conversation itself, not necessarily the topic. 

Random side note: it just occurred to me that there’s a really funny double-standard going on. There’s lots of twitterchatter about how cute/adorable/attractive Ze Frank is. How offended would I be if a woman was keynoting and people were tweeting how hot she was? Would men dare to tweet about a hot female keynote? Food for thought.

MIMA Summit Liveblog: Breakout #2

For breakout session #2, I chose the Marketing Mix challenge. Interesting to see how four different marketers would approach the launch of a new product using a three-month marketing budget and with Minneapolis/St. Paul as a test market. Really dug the approach of the first presenter, Luba Smulka from General Mills’ consumer insights team. Eric Boyles from Medtronic had a great approach as well; he packed a lot of great data/thinking into just three slides.

Overall, very interesting. Now, let’s see what the audience is asking about…

  • People are wondering about the lack of social media in everyone’s mix. The response from the panel is that the three month trial needs to build a real-world experience before engaging social media online. Great insight from Luba: just because you build it, they won’t come. It’s about building the experience first. Get them to try it so they will start talking about it.
  • Did you think the budget was realistic and how closely did you stick to it? What would you do with twice as much money?
    Patty Henderson responds that for proving whether audience will try/buy yes. As far as testing marketing vehicles for national launch, would like more money. With twice as much money, she’d use the same approach but with broader tactics.
    One of the guys (can’t see who, I’m sitting on the floor!) responded that he’d double the timeframe to 6 months instead of 3.
  • Question from Twitter about the role of package design in all of this.
    Luba assumed that good, communicative packaging was a given. Would also use the packaging as a vehicle for couponing.
  • If and how would the current state of the economy affect your mix?
    Couponing and sampling becomes more important to get into the consumer’s budget. Couponing is effective across all income brackets.
  • How would this plan change if the test market was Manhattan and not Minneapolis?
    The mic went out, so I have no idea how they answered this, but it’s a fascinating question.

I’m sitting near an outlet in the back of the room to keep my laptop charged. Not comfortable at 9 months pregnant and I’m pretty sure my foot just fell asleep.

MIMA Summit Liveblog: Breakout #1

So, I couldn’t literally liveblog during the first breakout session, because Nancy and I were moderating a discussion titled, “Wired Women.”

We had almost 25 people show up (including some Clockworkers — thanks, guys!) for what I thought was a lively discussion about women in interactive. We met some kickass women from around the Twin Cities and beyond and I thoroughly enjoyed the discussion, the disagreements, and — surprisingly — I thought the uncomfortable silences that are typical of most panel discussions were pretty minimal. Thanks to everyone who showed up and participated; if you have any feedback, I’d love to hear it. Oh, and here’s a link to the article I mentioned during our discussion: Women and the Labyrinth of Leadership.

Now, I’m in breakout session #2, the Marketing Mix Challenge. I had to sneak to the back of the room before my laptop died and find a power outlet. So far, I’m digging this breakout session; four marketers discussing how they’d spend a marketing budget for a new product launch.

Update (10/2): I read this article on MinnPost this morning which hits on some of the same points about women in leadership roles as the Harvard Business Review article above. One of the things that came up in the panel discussion yesterday was a concern about whether we exacerbate (or even create) a “problem” where one doesn’t exist simply by naming it (e.g. are there really not enough female voices in the interactive field, or are we looking for a problem where one doesn’t exist). I guess my argument here is that we know there is an overall problem (that people are reluctant to address and don’t fully understand the causes of) of not enough women in leadership roles across the board and that extends to the interactive realm as well (perhaps even more so within certain interactive roles like programmers, etc.). It also extends to the creative departments of many ad agencies. I’m not advocating for a “woe is me, I’m just a girl” approach to this, nor am I saying that I feel oppressed or held back or have ever let anyone’s perception of me as a woman keep me from speaking my mind. But, I’d be lying if I didn’t say that I see gender bias issues in our industry, and in others. And I’m interested in doing something about it. Nancy and I will be posting more about our thoughts on this in the future! For now, I thought that MinnPost article was relevant and worth sharing.

MIMA Summit Liveblog: Morning Keynote

Today we have an opportunity to do some liveblogging at the MIMA Summit (we’ll also be tweeting* if you want to follow: @irishgirl or @Nylons). We’ll be updating throughout the day with our thoughts on today’s happenings.

So, here goes. We’re here at the MIMA Summit, enjoying some hot coffee and crullers. So far, the morning keynote by Rebecca Lieb is honestly, underwhelming. The topic is supposed to be “The Decline of Advertising & the Creative Renaissance” but we keep just watching viral vidoes together. And, I don’t feel like I’m getting any new information yet. Like, did you know that traditional advertising is over? Thanks for the heads-up. Did you know that advertisers are now content generators? Whoa. I’d much rather watch these vidoes on my own later and hear the presenter give us a more insightful analysis.

Hm, so far…I’m not impressed. At least the crullers are good.

*Wondering what the hell tweeting is? Twitter will be this Friday’s Geek Chic topic.