Interactive Project Management helps clients, agencies, and industry professionals better understand the critical role of interactive project management, and presents a collaborative, people-focused approach to delivering high-quality digital work.
As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide.
Enter the Geek Girls Guide. Nancy Lyons and Meghan McInerny don’t just tell you how to deliver digital work, they demonstrate how to think about it.
Clockwork’s process made our site redesign not only manageable, but educational and refreshingly open. They were engaged partners, and expected the same from our team, too. At every step, there was structure, organization, and purpose, which are invaluable qualities for anyone and everyone working on interactive projects.
This book is a must read for anyone who works in project management, inside an organization, or in an agency. It provides a solid, tested, clear methodology and framework to bring interactive projects from idea to reality. And most importantly, it is fun to read.
At last, the interactive project management book I’ve been waiting for! With humor, wisdom, and glorious common sense, the authors tackle not just process but the people you depend on for success. Stands head and shoulders above any other book that’s been written on the topic.