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Podcast #3: Social Media for Job Searching

Posted on October 19, 2009

In our third podcast we talk about some ways to think about social media for job searching. It’s more exciting than it sounds! (Not really, but just go with it.)

Listen Online

Click the cute little button below to stream the audio in your browser window.

Overview

Think about three things:

1. Using social media (blogs, Facebook, LinkedIn, Twitter, etc.) as ways to generate content about yourself that exposes your smart, savvy brain to potential employers (or people that could help you find potential employers).

2. Using social media to build and expand your network. Find and reach people in your industry that you previously would have had no access to. (Like, on Twitter: follow hashtags for events that are attended by the people you are trying to reach. I mentioned #mimasummit as an example.)

3. Do your homework! You now have NO EXCUSE for showing up to an interview not knowing about the company and the work they do. Set yourself apart from a field of applicants by knowing, and caring, about the organization you’re interviewing with.

Geek Chic of the Week: The Cloud

Posted on October 14, 2009

Geeky reader Ellen wrote in to say, “Please explain what the Cloud is.”

Her question was very funny to me — only because we recorded a podcast a few weeks ago on exactly that topic! But, I screwed up the audio file and now we need to re-record it. Bummer. But, here’s how I replied:

The Cloud is how people refer to the services that many of us use for computing over the Internet. The most common examples are commonly known as “software as a service”. A good example is word processing applications. There is word processing software that runs on our computers — like Microsoft Word. For it to work, there needs to be enough disk space on our computers to run the software, and store the files we create with that software. You have a copy of that program on your computer, I have a copy on mine. For us to share a Word document, you have to send it to me.

By comparison, Google docs has a word processing application that exists in “the cloud.” To create a document there, you just log in to the Google docs website; creating and saving the document isn’t using any of the space or processing power of your own computer (aside from communicating to the server(s) that Google docs is living on. For you and I to share that document, you just need to grant me access to it. And, you and I can even edit the document at the same time — because it doesn’t exist on my computer, or on yours. It’s in an external location that we can both get to. That location is referred to as “the cloud.”

“Software as a service” means that I’m not buying the software in a box, I’m using a service that someone is providing to me online (in Google’s case, it’s free — in other cases you may pay for the software).

Another example of how the cloud can be used is Amazon’s web services. For example, their Simple Storage Service (S3). This is a way for web developers to essentially “rent” storage space in the cloud. Let’s say I want to add a bunch of huge video files to my web site, but I don’t have the space on my servers to handle it. Rather than investing in new hardware, I could instead use Amazon’s S3, put my files there, and my site’s users could access those files seamlessly. This is known as “infrastructure as a service.” There are lots of ways that IT professionals can make use of the cloud to minimize hardware costs — they basically take advantage of all the distributed server space in the cloud.

It can get kind of technical to describe, but the best and simplest way to think about it is that instead of things residing on our individual computers, the files, software, etc. exist out there in the ether. In that magical place called the Internet. Or, the cloud.

Oh — and it’s called the cloud because on network diagrams (where people map out all their servers and printers and computers and how they were all connected), the Internet was represented as a cloud. You can see an example here.

Wikipedia actually has a pretty good article about the cloud here — it gets a little bit technical the deeper you get into it, but it provides a good overview.

P.S. I just noticed you’re emailing me from gmail. Guess what? Your mail is in the cloud!

I heard back from Ellen who said, “Your explanation really helped. My husband explained this too me but it didn’t quite make sense. Having your explanation below allowed me to ‘get it’. Thank you. I’m glad I found you and your site.”

Geek Girls, FTW! Thanks for writing, Ellen.

MIMA Summit: Notes From the “Closing the Gap” Session

Posted on October 10, 2009

Last year, Nancy and I hosted a conversation about women in Interactive (I can’t remember what we called it. I just remember the original title, “WTF: Where the Females?” which they revised to something more innocuous).

Last Monday, Dave Schroeder (@flashbelt) and I hosted a discussion at this year’s MIMA Summit titled, Closing the Gap: A Discussion About Diversity. This year’s conversation was, quite rightly, expanded to cover issues beyond just gender. It was designed to be a group discussion, but in preparation Dave and I put together an outline. (You know, just in case everyone got all Minnesotan and didn’t ask any questions.)

It was a great session. I would have loved it if the crowd would have been standing room only, but we at least filled all the seats (especially considering that we were up against sessions like @scottmonty from Ford). And, frankly, I wasn’t entirely surprised — there are plenty of people who’d rather talk about something else, plenty of people who feel like there is no lack of diversity or that — if there is — it’s not really a problem (seriously, I had someone say that to me the other day). Those who did show up brought some great insights.

So, here’s our outline along with some notes and commentary. (Shout out to @whitneytaylor for being our volunteer note-taker and to @ivan_nunez for being our Twitterhost!) Also, was great to meet @jaredlukes, @carlos_abler, @melshirley and @kdfindley in person! (There were lots of other people there, too — if you’d like a mention, drop me a line. I didn’t get to talk to everyone one-on-one!)

INTRO

How many people know about Geek Girls Guide? About Flashbelt? Have been to Flashbelt?
- Most people in the group had heard about the Flashbelt thing (which you can read about here, here and here.) Carlos Abler made a fantastic point during the course of the discussion, that shocking events help you realize what other people are feeling. They help you learn empathy by looking at how and why a person — or a group of people — felt a certain way. He also said that events help you take a postion on an issue, opening up conversation, rather than just starting the conversation out of the blue, which can be harder. Amen, Carlos! This is a great point. For me, the absolute best thing that came out of the Flashbelt situation was the conversations it has opened up.
Who’s here today? Developers? Marketers? Designers? IAs? Facebookers? Twitterers?
- There was a good mix of job titles in the crowd: developers, designers, project managers, IAs — we ran the gamut.
How long have you been in the industry? 0-5, 5-10, 10+
- Again, a good mix of people with a broad range of experience.
How many people consider their workplaces: 1. very diverse 2. sort of diverse 3. not diverse
- Most people considered their workplace “sort of” or “not” diverse. Not surprising, since we’re talking about an industry that lacks diversity and we’re in Minnesota (which, according to 2007 government stats is 89% white).
Let’s talk ballpark stats
- We talked about how hard it is to get overall stats for the interactive industry as a whole. Most stats focus on the dearth of female developers. Other parts of our industry, like designers, writers, information architects, etc. may be more diverse but it’s hard to know.
- Dave found a fan-freaking-tastic set of stats from A List Apart which shows the industry as overwhelmingly male and overwhelmingly white. While most of the respondents were developers, there are many other job titles represented in this survey.

DIVERSITY

What do we mean when we talk about diversity? Race, Gender, Age, Disabled?
- One conversation that came up around diversity was age. One point being that this can be — like advertising — a “young man’s game.” Meaning, the hours and demands can be crazy. Someone brought up the salary issue (women right now make about 78 cents to every dollar earned by a men) and that, in this economy, both young people and women can be seen as desirable beacuse they are willing to work for less. Someone wondered what the industry will do with the “baby boom” of developers that hit an age and don’t want that lifestyle anymore?
Why is it important?
How does it affect your work, the quality of your work, the quality of your work life?
- One person mentioned that a diverse team can lead to richer work.
- We asked everyone why they came. One person pointed out that ours was the only session talking about the people working in Interactive rather than the products or technology. I think this is a great point, and one I’d like to bring up to the folks over at MIMA. Future Summits should include more conversation about the culture of our industry.
- Somebody else brought up that we work in an irreverent industry. One point that I made is that, while I think issues of diversity and equality are incredibly important, I would hate to see our industry become overly politically correct-ified. If that makes any sense. I love working in an industry that is not formal or stuffy; so, how do we maintain that culture AND be inclusive? I think it’s a happy medium that is difficult, but possible, to find.

SOLUTIONS

So what can we do as individuals in our own lives to encourage and foster more diversity around us?

Mentor (be one, get one)
- Encourage people in your organization to get involved with mentorship programs, especially in mentoring kids or young professionals outside of our usual networks. @melshirley talked about how her company (a mentoring company) matches executives with kids they would otherwise not encounter.
- So, how can we expand outside of our usual networks to reach out to kids (or other adults) that would benefit from our expertise? How could we open the door for a person who otherwise may not know much about the industry.
- More outreach and introduction to the industry as a whole, for the younger generations (in schools). @KDFindley made a wonderful observation about how more of us should be getting into the schools; it’s unlikely that guidance counselors are even aware of the careers that we have.
- Carlos stated this as “Create an empowerment model for kids rather than fixing broken adults.” Another person in the group wondered if shifting the talk to empowering kids brushing off the issue now and hope they will fix it tomorrow?
Raise boys and girls the same (don’t reinforce stigmas or misconceptions intentionally or accidentally)
Subtle environmental things – jokes, holidays, heroes, villains
- This is a personal peeve of mine. I’ve been known to make my friends and family really uncomfortable if I hear them make a joke that I think is insulting I will say, “That’s not funny.” and walk away. (Wow, I’m making myself sound like a lot of fun at parties, aren’t I?) Most of what we encounter in our daily lives are not “shocking events” but small things that we may not even be conscious of. We should all start being more conscious.
Get involved with local programs, start programs, start a blog, become a resource
How can you push a diverse culture upwards towards your employers? (encourage corporate sponsorship of something – start something – interns)
- “Everyone wants this issue to resolve on its own, or not at all. Know where you’re at and live it.” said Dave.
- “Acknowledge that other cultures and groups have different ways of doing things. Our attitude should be, ‘Here are the tools, do it on your terms.'” Ivan talked about his experience as a person who speaks both English and Spanish and how he’s had people respond to his Spanish tweets with, “English, please.”
- Dave made a great point, which is that we can’t force the 50/50 thing, but we can work to remove all barriers to entry so that a more fair representation (by gender, race, etc.) would be possible.
How do we make working more flexible, we have the technology?
- This was my point, and one I believe in quite strongly. We are still a new industry, and the access and expertise we have with technology means that we shouldn’t feel constrained to fit into these old business models. As an example, most of the points at which women tend to drop out of the workforce could be mitigated by a more flexible workplace. As a personal example, when I had my second child (which is a point at which many women stop working because of the additional responsibilites of a second child, along with the daycare costs which can sometimes exceed their salary), I presented a plan to my company to institute a Babies at Work program. My son came to work with me several days a week up until he was 6 months old. When I went back to work with my daughter, I worked from home one day a week for the first 6 months. We have the technology! Let’s start using it to create the inclusive, flexible workplaces of the future. There is ROI there, I swear it.

RESOURCES

Minnesota High Tech Association – http://www.mhta.org/
Minnesota Computers for Schools – http://www.mncfs.org/
Minnesota MentorNet: A Statewide E-Mentoring Partnership – http://www.mentornet.net/
The Community Technology Empowerment Project (CTEP) AmeriCorps – http://wip.technologypower.org/about/
SeniorNet – http://www.seniornet.org/jsnet/
Center for Children and Technology – http://cct.edc.org/
Internal Drive Summer Computer Camps for Kids – http://www.internaldrive.com/
Digital Media Academy – http://digitalmediaacademy.org/
Finding Ada Lovelace – http://findingada.com/
Girls in Tech – http://girlsintech.net/
Minnesota Women in Marketing and Communications – http://www.mnwc.org

If you have more thoughts on the session or resources to add, we’d love to hear them!

Thanks for coming. Thanks for reading. Thanks for being you.

Technology-Enabled Parenting

Posted on September 23, 2009

The other day I was surfing the radio and I landed on a discussion on talk radio about parents who text when they are with their children — in the park, at home, wherever. The debate centered around one mother having witnessed another mother sitting on a bench texting on her phone instead of interacting with her child on the playground. The eyewitness mom had a real problem with the texting mom — she really felt like the texting mom was neglecting her little one. The radio host was inviting people to call in and give their opinions. Texting while parenting: good or bad? I couldn’t call; I had reached my destination. But my first thought was this: parents need to stop judging each other. Just. Stop.

We should know better! Being a parent is hard. Every parent is different, and every parent needs to determine a way of parenting that works for them and for their children. It’s not really for the rest of us to say what that should look like. If children are fed and cared for and if there is love — the rest is really up to each family to decide. (Yes, there are exceptions to every rule and no, I’m not going to discuss them here.) As a Geek Girl, and a parent, I am so deeply appreciative of how technology has enabled me to be a more present, available mother that I want to talk about it here.

I was raised in a home where both my parents worked. I grew up in a relatively small town in Michigan where most moms (or at least the mothers of my friends) either did not work, or did not have jobs that kept them very far away from their families. Not so in our house. My mom is a physician, and when I was a kid she was at the height of her career. I know that my mother’s career shaped my view of the world and, more specifically, my sense of what the world had to offer me. I never doubted my potential. But when I look back on my childhood, I don’t remember my mother ever coming to a playground with me. When she talks about me as an infant, she says she changed maybe a handful of diapers. My father and other caregivers did the bulk of the diaper changing. My goal, as a parent, was to be more present for my little guy. Technology: my laptop, my mobile device and wi-fi, has allowed me to do exactly that.

My work is such that, if I don’t have client meetings scheduled, I can do it from just about anywhere. Deadlines are my only real time constraints. Certainly, the world expects me to be available and in my office during general business hours, but there’s a lot of flexibility there. Thanks to technology, I am not tethered to my place of business, or a desk, or a desktop computer, or even hours in the day. My mobile device allows me the freedom to be physically present for my son, while also being easily accessible to my staff. Am I ever entirely focused on my phone while I am with my son? I really hope not. But sometimes I have to strike an unpleasant balance. Sometimes I do have to answer a call or a text or spend more time dealing with an issue than I would prefer. But that’s the deal: I get to go to the playground, or take off early to go play, or stay home and take care of him when he’s sick. And our family has worked out a schedule that means limited daycare time for him in any given week. We’re comfortable with daycare, too, because of the social interaction with other kids. I feel good about the balance we’ve been fortunate enough to strike. But here’s the deal: I can only speak for what works for ME and MY family. I have no business judging anyone else’s choices. It’s also probably not healthy for me to compare myself to other mothers. There are always mothers better than me, more available, making cupcakes, or scrapbooks or knitting hats. I can only do the best that I can do.

My 3-year-old has opinions. It isn’t unusual for him to slam my laptop shut if I am working on a Saturday and he’s had enough. I get frustrated, sure. But I also listen to him. I walk away when he needs me to. I guess it’s just like anything — balance is critical. It makes no sense for me to go to the park and entirely ignore my child. There are times when I owe my son and my family my complete attention. Mornings, mealtimes, bedtime: those are sort of sacred around here. (Again, there are exceptions to every rule, and no, I’m still not discussing them here.) There are also times when I owe my business or my clients my complete attention. The rest of the time my life looks like something in between. Because, it’s about that balance.

So, if you see me in the park with my kid, cell phone in hand, texting madly just know this: I’m doing my best. I’m conscious of my choices. And technology has allowed me to be present for him. I am paying attention to my life. And other moms (especially the judgmental ones) should just pay attention to theirs.

GTD Home Office Tour

Posted on September 18, 2009

In a recent interview with Andy Santamaria at Connecting Me To You, Nancy described me as her favorite “organizational tool.” Frankly, it’s true. I’m a tool, and I’m organized enough for the both of us.

And, since I’ve officially outed myself to the world as a GTD devotee, people have starting asking me about what my office setup looks like. So, I’m starting here with a tour of my home office. (If you enjoy this, you can truly consider yourself a geek.)

Video Tour

Photo Tour

1. Of course, in the #1 position — the Inbox. Mine needs to be emptied, as you can see. I throw everything in here that needs to be dealt with, including my digital camera when I need to download photos from it. I empty this every 24-48 hours (usually every 24, but sometimes you gotta cut yourself some slack).

2. The bucket of fun. Not really, just a bucket of cords that I need within easy reach. Like, my iPhone cord, camera cord and an assortment of headphones. I like these in easy reach, not in a drawer or overhead shelf.

3. My traveling pouch. This goes to work and home again and contains whatever folders I need with me on the go. Usually includes Action Support, Read-Review and a portable In folder. The pouch fits into my laptop bag and helps ensure that my folders don’t get too mangled when going back-and-forth.

4. Books. I’m one of those people that is usually reading a number of books at a time. In this stack, I’ve got one in-progress book, two recent Amazon arrivals and the latest issue of Wired.

5. Overhead storage. On the left, there are a variety of office supplies (envelopes, DVDs, file folders, stapler) and on the right, reference materials like 3-ring binders and cookbooks (our kitchen is right next to the office, so it’s quite handy for both meal planning and for easy access when getting ready to actually cook something).

6. Files at-hand. In the desktop file riser, I keep a folder for Bills to Pay (which get paid and then filed once a week), and other active project materials (house projects, party planning). I also keep a folder here for Gift Cards & Coupons — so before we leave the house for errands I can check that folder to see if we’ve got gift cards or coupons we need to use.

7. External hard drive. You have got to back up your files, y’all! I speak from experience.

8. Tickler file. I snorked this idea from Andy Reed. Previously, I used my desktop file riser for my Tickler folders, but it was a bit cumbersome. This improvement may seem small, but there can often be a noticeable effect on your own mental state when you can remove tiny annoyances from your day. It’s like oiling a squeaky door in your mind.

9. Shared Reference Files. You are looking at half of a U-shaped workspace. The other half belongs to my husband (you’ll see his side on another blog post I’m cooking up. The working title is: “How to Stay Sane — and Married — When You’re the Only Person In Your House Doing GTD.”). The dividing line between our desks is our printer; below that, we keep a two-drawer file cabinet for all our shared folders (receipts, taxes, etc.).

10. Personal Reference Files. This is reference material that’s all mine, and mostly my own personal stuff. All of my work-related reference materials are in the file cabinets at my work office.

And yes, that IS a white picket fence out my window. It’s not mine — it’s my neighbors’ — but it’s awfully picturesque, isn’t it?

Geek Chic of the Week: Running

Posted on September 14, 2009

Okay, so running itself isn’t really geeky, but stay with me: how I started — and kept up with — running is.

Gear
First, I knew that if I was going to start running I wanted to get good running shoes. I put out messages on Facebook and Twitter asking for advice on where to get good running shoes and was bombarded with suggestions. Most were split 50/50 between two local running stores. I picked one, went on a Saturday, and left with a pair of running shoes I’m incredibly happy with. I spent more than I was planning to, but I felt good about buying from a source that was so well-regarded by the people in my social networks that I trust.

Training
Second, I was (okay, still kind of AM) out of shape. I knew I wanted to ease into running. Years ago, I had started trying to run with a gradual running program that was okay, but not great. So, I checked iTunes and lo and behold — some guy in California had taken up running for his 40th birthday and had created 9 weeks worth of training podcasts (with music and cues on when to run and when to walk). Which meant all I had to do was bring along an iPod and wait for him to tell me what to do. AWESOME.

Motivation
I tend to be a very goal- and deadline-oriented person. So, I gave myself a deadline by signing up for a 5k on active.com. I picked a date that was roughly 9 weeks from when I started training, and signed up. Boom, easy.

Encouragement
They say that people who exercise with buddies are more likely to stick to it. My problem was that, with a full-time job, a blog, speaking gigs, two kids and all the other peripheral life craziness, I didn’t want to commit to meeting a person at a specific date and time. I was going to have to squeeze in my running sessions wherever and whenever I could. Twitter to the rescue. A Twitterpal of mine (@maisnon) saw my tweets and Facebook posts about running; when I shared the link to the iTunes training program with her, she decided she’d train in tandem with me. Over the next few weeks, we would direct message (DM) each other on Twitter with our training status (like, “Just finished week 3, not too bad!” or “OMG, week 7, I just ran 20 MINUTES?!”).

I think my favorite part of this story is the fact that I met the long-distance running buddy I mentioned earlier in the comment stream of a Bollywood blog. After trading favorite movies back and forth with each other, we somehow realized that we were kindred spirits. Even better? She happened to swing through Minneapolis last weekend and I got to meet her face-to-face after a couple of years of trading digital messages (and the occasional Christmas card). I mean, really, in what world — other than this crazy social digital landscape we live in — could I have met a random person from San Francisco over a shared love of Indian cinema and become running buddies with her?

My point is this: once you start putting yourself out there (and seeing what’s out there), you might be surprised at the ways social media can enhance your life both personally and professionally. In my case, I gained qualified advice on gear, a free trainer, a virtual running buddy, a real-life running buddy, encouragement from those around me, and a newfound sense of what I can accomplish if I put my mind to it.

Get A Life – Be A Facebook Fan

Posted on August 16, 2009

Recently a Facebook friend of mine noted in his status message that JCPenney’s fan page had over 43,000 fans. He received several comments on the post, one of which suggested that this number was proof that people on Facebook ‘have no life’. That comment got me thinking about why, in fact, it was important for JCPenney to establish this fan page (which, by the way, currently boasts more than 487,000 fans) and why those people that identify as fans actually do have lives — relatively thoughtful lives, in fact. It should be acknowledged that I am *not* a documented Facebook fan of JCPenney’s. I have no real attachment to the retail chain or the brand and I don’t do any work for them. But it is worth examining what value JCPenney could see from a Facebook fan page, and why Facebook members would want to make their brand interest and loyalty official.

Its funny how people that are *on* Facebook could actually call out other members of Facebook for having ‘no life.’ We all have our own reasons for being there, and when we joined the network, I doubt we expected that one of those reasons would be to declare our loyalty or interest in one, or many, brands. But the fact of the matter is – brands are recognizing the importance of ‘going where the people are’. And if current stats are correct – the population of Facebook makes it the 4th largest country on the globe. You can’t deny the sheer penetration of Facebook as a brand and a service. The opportunity to get in front of millions of users in short order surpasses that of any other medium.

Let’s face it, the past couple of years have been rough on people all over the world. The global economy has taken a dramatic nosedive and people don’t know which end is up or when they can expect things to turn around. Consumers need more than their base desires to influence purchases. They need a *reason* to buy. And they need a reason to choose one retailer over another. Only 14% of people actually believe advertising (according to Marketing To The Social Web by Larry Weber). The rest of the population needs something else. They need to trust products and brands. They need endorsements from real people, trusted friends and colleagues. They need relationships with brands. We don’t spend money as easily as we did a few years ago. We need reasons to part with our hard earned cash. Connecting with a brand on Facebook gives us the opportunity to have these kinds of relationships.

Connecting with brands in the social space is a two-way street. As a consumer, I enjoy that sense of exclusivity. I am part of this test audience to run ads by, or to extend special, Facebook-only offers to. Perhaps I am informed of sales and limited product roll-outs early. Or maybe I just see next season’s back-to-school line before the general public. I have an opportunity to plan ahead for shopping, perhaps set aside cash instead of tapping into credit. Whatever the case, because I have this relationship with a brand, in this case, JCPenney, I am a more active consumer, versus passive — someone waiting until I need something and then heading to the closest retailer to get it, or the retailer that dominates the market in which I reside. Because my experience with that brand is likely to be integrated into my experience with Facebook, I can participate in brand conversations, even passively, several times a day. JCPenney has nearly a half million fans currently. That leaves the potential for engagement with hundreds of thousands of consumers at least once every single day.And when you consider that a fan page is free — the investment is really around resources. The conversations themselves are already happening. Facebook is just another channel for consumer conversations. The primary difference being these conversations have the potential to be two way. And, and this really critical, consumers can contribute to the public conversation. The brand is on the hook to be exactly who they say they are. Because if they aren’t truly authentic, consumers will call them out in this very public space.

The brand benefits too. They have a captive audience. They can monitor conversations they start. There’s viral potential around the content they put out. They are actively invited into the social experience of their constituency. They have opportunities to change audience perceptions around the brand. For instance – in the case of JCPenney, the conversation that ensued as a result of this Facebook commentary on the fan page was around private label blue jeans brands. Like Sears had Toughskins. It was news to me, but apparently JC Penney had a private label brand of their own. The comment centered around this group of friends and their history of experiences with the brand. But the brand has evolved. Those private label brands are no longer synonymous with low quality and JCPenney having a presence on Facebook gives them an opportunity to revise audience impressions of the brand and correlating products. This isn’t your mother’s JCPenney. This retail chain is all grown up. They are in tune with consumer expectations around trends, quality and price. And through their presence on Facebook they have opportunity to tell that story day after day.

This is really just the tip of the iceberg in terms of addressing the value to the consumer and the value to the brand. Once the conversation starts it is perpetuated by all of the players. But we aren’t so far away from brands any more that they aren’t listening to us, and we aren’t influencing how they evolve. One could actually argue that those people that signed on as Facebook fans of JCPenney early in this game really did have lives. In fact, they probably lead relatively thoughtful lives and hopefully are using these social connections to extend that thoughtfulness to their buying behavior.

Fox Gets Social with Glee

Posted on August 11, 2009

Last year, I wrote about how television networks don’t seem to “get it” when it comes to figuring out how to deal with Internet technology (in that example, it was The CW’s lame decision to not put Season 2 episodes of Gossip Girl on their web site — a decision they later reversed).

This year, it seems that the networks have started getting savvier about using the tools they fear so greatly. Or, at least, Fox has. With their upcoming show Glee, Fox seems to be doing everything right in how they are leveraging technology to build an audience for a very quirky show.

It’s a hard show to explain, but it’s basically about a high school show choir. It’s got Jane Lynch in it. It’s funny and brilliant. But, weird. And a little hard to explain. Which means, if things were to go as they usually do, it would be off the air within a year.

There’s a reason why quirky shows die: they can’t build an audience fast enough. Arrested Development is more popular now than it was when it was on television. And don’t get me started on the tragic death of Pushing Daisies. These shows can’t generate the same audience right out of the gate as extensions of popular franchises (and seriously, how long until they start airing CSI: Des Moines and Law & Order: Animal Control?).

Shows that don’t fit neatly into the cop, hospital or lawyer genres attract a different kind of audience. GEEKS. Theater geeks, band geeks, computer geeks, book geeks. Most geeks — no matter their geek genre — use computers and social media. And they use those things a lot more than everyone else. We tend to be the early adopters and the heavy users.

It seems like Fox did the math.

So, Fox’s first smart move was to air the pilot after the American Idol finale. First, the potential to reach a staggering number of eyes and second, the likelihood that that audience would be open to a show that includes musical numbers (Yeah, you heard me. MUSICAL NUMBERS.)

After the pilot aired, it was made available on Hulu and the Fox web site (and perhaps other places as well), allowing it to build an audience in the months between the Idol finale and early September, when it premieres. By doing this, Fox is allowing Glee to build a passionate audience (mainly through word of mouth) before the show even starts.

To help things along, Fox has also released sneak peeks from the upcoming season (like Bust Your Windows), character outlines, and audition videos. The show’s Facebook page includes regular bits of news and photos, and each of the characters has a Facebook page of their own. (Okay, that one is less cool to me. I dislike it when characters act like people in the real world, but I’ll let it slide.) They’re on MySpace, Twitter, and there’s even a Glee Wiki. Jeebus!

Here’s why I think all of this is noteworthy, though: usually, fans of oddball shows don’t get a chance to rally around their show until it’s time to write letters to the network begging them to bring it back. Fox is using the social web to harness that energy on the front end to build an audience, and they don’t seem scared to put that content wherever we want to consume it: Hulu, Fox, Facebook, you name it.

I only watched the show because Nancy saw it on Hulu, and then texted me that it ruled. I watched it, agreed, and then made my husband watch it. I tweeted and posted to Facebook about it. I told co-workers about it. I’ve told countless people to go check out the show on Hulu. I’m even planning a Glee premiere party at a local bar. Now, perhaps you’re thinking that I have too much time on my hands. But, I prefer to think that it’s because I’ve loved and lost enough shows (I miss you, Ned the pie man!) that if I find something I like, I’m willing to spread the word in the interests of keeping it on the air. I have no interest in seeing another reality show; I’d rather encourage the networks to produce stuff that’s creative. Maybe even a little risky.

So, good job, Fox. I like your moxie.

As for the rest of you, I’ll expect you’ll be watching the first episode of Glee with me on September 9. Send me a note if you’re in Minneapolis and want in on the party.

Nontent: The Scourge of the Internet

Posted on August 5, 2009

Last week, I was ranting at chatting with some Clockworkers about something I dubbed “nontent.” Days later, I saw a tweet by @Carlos_Abler complaining of the same thing, “Sick of Blog article titles dripping w/gravitas, but w/articles a paragraph long. INTERNET: THE LARGEST LANDFILL IN THE COSMOS”

Then, @kylemeyer and I had the following exchange over IM:

Kyle Meyer: seen this? http://wprobot.net/
Meghan Wilker: wtf. that seems redonk! “do a blog without actually doing anything”
Kyle Meyer: most blogs right now are just gathering posts in to lists anyway
Meghan Wilker: my “nontent” complaint
Kyle Meyer: was that a GGG post?
Meghan Wilker: i’m working on one about it
Kyle Meyer: ah. well. perfect timing then

Nontent

What is nontent? Nontent is the useless crap that seems to be proliferating on the Internet now more than ever. The most maddening example of nontent in the wild are blogs that claim to create content which instead, post lists of links to other blogs (which may themselves be full of lists to other blogs and on and on) or nothing more than one to three sentences of barely-useful commentary. Light on facts. Light on anything useful. But with a damn good title designed to pull in a lot of clicks when it gets tweeted.

The fact that this nontent is now multiplying like rabbits on Viagra is, in my opinion, a combination of many factors.

Boost #1: Easy Publishing Tools
The idea of generating content has been gaining steady momentum as online publishing tools have become more accessible and, as a result, more individuals and companies have become comfortable with the idea of being content publishers.

Heck, we all know that publishing, sharing and linking information is the whole point of the Internet. And now that it’s easy for people of all technical levels to create and share information with tools like WordPress, weebly, Blogger, etc., it’s doing its job better than ever.

Boost #2: Search Engines
Search engine optimization techniques aren’t just about using the right keywords in your content, page titles, and image names anymore. They often encourage clients to generate as much content as possible, as often as possible, in an attempt to keep the search engine coming back to your site.

(Don’t get me wrong: this isn’t always a bad thing. If a company or organization has something of value to say, great. What I’m complaining about specifically are content facades; you think there’s something there, but it’s really a lot of nothing.)

In other words, we created search engines to help us find things. We designed them to give more importance to the newest and most popular things. As a result, the production and proliferation of nontent is rewarded by the holy grail of the intarwebs: TRAFFIC.

Boost #3: Social Media
And how do you get more and more traffic? Why, you get on Twitter, you read an article called “How to get a ba-jillion followers”, and you start tweeting about all the articles you are writing on your blog. Your tweet is indexed by the search engine. Your followers re-tweets of your tweets are indexed. Your blog post (nevermind that it contains only three sentences) are indexed.

Don’t even get me started on services like stufftotweet.com (which is, itself, a shameless rip-off of popurls.com) which help provide us all with links to stuff that PEOPLE ARE ALREADY LOOKING AT. Gar!

Rethinking Relevance

None of these things are bad in and of themselves. But, the ease of creating and publishing content and the importance we all lend to what is new and trafficked has also made it desirable for people to create and publish meaningless crap. Nontent. The digital kudzu of the Internet, choking out the valuable content with it’s newness and tweetability. At some point, I hope that we (and by “we” I mean Google) adjust our idea of relevance to mean something more than what is new and popular. I want my top results to be what is valuable, thoughtful and factual.

Content Curators

How to do this is a tougher question. As the ability for us all to create and share content with the touch of a button increases, and as search engines automatically index that content and help us find it, we’ve shifted the power from media outlets to we, the people. But, as part of this power shift, we’ve started to weed out those we used to rely on to curate content. The people whose job it was to separate the wheat from the chaff (like editors) and help us find what we want based on what we mean vs. what we say (like librarians). We must now figure out on our own if our information sources are reliable or not. We now rely on Google to take what we say in keywords and give us what they think we are looking for. We now generate the wheat, and the chaff, and it all seems to have just about an equal chance at gaining attention. Fact and fiction now travel at the same warp speed.

I’m not saying I want to return to the old models, or that I think that in the “good old days” of mass media domination all editorial sources were trustworthy and reliable, but I’m also feeling like the new model is starting to be too Wild West to be trusted. That it’s too easy to game the system.

But, maybe I’m overreacting. Maybe we, the people, will police all of this just fine. (Hell, when Wikipedia was compared to the Encyclopedia Brittanica it held up pretty damn well.) Or maybe nontent will just be another Internet pest to be tolerated and managed, like SPAM.

There are certainly plenty of good people and good sites creating good content. Perhaps they will win out over the nontent echo chamber. I sure hope so. The death of nontent can’t come soon enough for me.

Think I’m full of nontent? Let me know. I can take it.

Have An Idea? Leave An Idea. Need An Idea? Get An Idea.

Posted on July 23, 2009

Here at the Geek Girls Guide we’re constantly talking about ways in which people can empower and enrich their lives by embracing even the simplest technology. Our mission is to start a movement of people unafraid of tech — we want to make adventurers of even the most tentative of adopters.

Recently we facilitated a rather controversial conversation on this blog. People from all over contributed opinions, criticism, feedback and ideas to that discussion and it got us thinking — how can we continue the best of that dialogue? We decided to create a space on our website for ideas and conversation around them. It seems simple, but in this crazy digital age information moves at the speed of light and ideas happen and are lost in a blink. Some people have brilliant ideas and no interest in realizing them. Other folks are constantly looking for ideas to bring to fruition. And, in some cases, ideas are just seeds that, when planted, can grow into something much bigger than originally thought.

We decided (with the help of Geek Girls Men’s Auxiliary member and uber engineer Matt Gray) to create a little idea incubator here on Geek Girls Guide and open it up to you, our readers and community, to contribute to it. If you add an idea you’ll see that other people can vote on it, or discuss it in the comments. Share your ideas around making the interactive and technology industries places where men and women collaborate, communicate and create together. Or maybe you have a product idea, or ideas for non-profits that might help them further their mission. Maybe you have an idea for a new non-profit that fosters healthy attitudes about technology or funds technology education in urban areas. Whatever it is, your innovation, brain power and feedback is valuable to this process. We want to find the best ideas and the people in the industry willing to help make them happen. Together, we can create change. Join us. Join the conversation. Join the movement.