Nancy Lyons

Flashbelt Announces 2010 Scholarship Winners

Last year, this blog hosted a heated debate over a presenter at Flashbelt 2009. While a stressful experience for everyone involved, many positive things came out of that very public discussion — one of which was getting to know Flashbelt founder and organizer Dave Schroeder.

For the past three years, Flashbelt has awarded scholarships to attend the four-day conference. This year, the Geek Girls Guide sponsored these scholarships and it’s our pleasure to announce the 2010 winners:

  • Kymberly Wyant, Student – Web & Digital Media Development, University of Wisconsin – Stevens Point
  • Arlene Birt, Artist & Teacher, Minneapolis
  • Priscilla Mok, Designer/Developer, Chicago

Each winner was awarded a full scholarship which includes a pre-conference workshop ($259) and registration for the conference ($399).

Dave Schroeder, Flashbelt founder, told us, “It was another tricky year to choose the scholarship recipients. All of the applicants were worthy, but these three people really made great cases for both why they wanted to attend and couldn’t, and what they intend to do with the things they learn at Flashbelt.”

All the applicants this year had very impressive applications. In fact, the applications were so impressive that Dave worked out a special deal for all the them: in addition to the 3 “full rides” he gave a 50% discount to all of the scholarship applicants. “That makes me feel great, because the speaker/session line up this year is the best it’s ever been and I don’t want anyone to miss it,” added Schroeder.

Thanks, Dave. We’re proud to be a part of Flashbelt 2010.

Podcast #13: Facebook Privacy

Lucky number 13! In our 13th podcast we take a look at a topic that never seems to go out of style: Facebook privacy. What do the changes mean to you? What are Facebook’s goals? Can you trust Facebook?

Listen Online


Summary

Seriously, by the time we post this there will probably be a new set of Facebook designs and rules — at least that’s what it feels like. In this podcast, we take a look at some of the changes Facebook has made recently, what they mean to you, what they mean to Facebook, and ask the question, “Can Facebook be trusted?”

If we could stress one take-away from this podcast it would be — every time Facebook makes an update, you should revisit your privacy settings. Read them. Ask questions if you don’t understand. Don’t end up in an uncomfortable situation simply because you didn’t take the time to inform yourself.

Other Resources

Meghan referenced a Clay Shirky video, which you can watch here. It’s about 45 minutes, but worth it: Clay Shirky: It’s Not Information Overload. It’s Filter Failure.

A couple of interesting articles on this same topic were circulating on Twitter last week as well:

What do you think? Are we on the money, or full of crap? Was this podcast interesting? We felt like we were being boring, but we sure hope we weren’t!

Hit us up with questions in the comments, or over on our Facebook page (if you dare!).

Podcast #12: Social Graces

In our 12th podcast we answer a question from our Men’s Auxiliary about social media etiquette. Namely, how to approach people in real life when you really only know them through Twitter.

*Note: The audio on this podcast is a little wonky. Meghan tried a new setting on the mic, it’s not a good setting, it won’t happen again. Thanks for sticking it out!

Listen Online


Summary

We received a question from a Men’s Auxiliary member about social etiquette and how to cross the line from a digital connection to a face-to-face connection.

I am a college student and an emerging graphic designer. On Twitter I follow several members of the Twin Cities design community and for a number of reasons:  I’ve either met them, found out they are employed at a firm I admire, or just because I want to get to know better the community I am starting to join. Through Twitter I see their faces everyday, know what they’re thinking, doing, what they like, hate etc. The other night at Artcrank I saw and approached one of these members of the design community to talk, and I did so casually using their first name. I guess I struck the person off guard as I instantly knew they had no idea who I was or why I was so friendly. I had initiated a conversation with someone I knew a lot about, but who knew nothing about me, and in that awkward moment it dawned on me that we had never actually met face to face and this person wasn’t one of my twitter followers. So I guess I was a stranger, but only I. 

My question is, have either of you heard of, or experienced yourself, the false sense of camaraderie that Twitter provokes? As a student, not yet employed, I had a jolting awakening that following people on twitter doesn’t mean they see what I am up to, and in regards to potential employers and bosses (people that can throw some weight around) that “first impression experience” has still yet to happen.

Your thoughts?

Thanks,
From the men’s auxiliary,
Kyle

What do you think? Does that explain it? Hit us up with questions in the comments, or over on our Facebook page.

Podcast: The Cult of Social Media

In our eighth podcast we talk about the cult of social media, what to look for when choosing your social team and how to tell the difference between social media enthusiasm and expertise. We’ve now got three ways for you to listen:

Listen Online

Click the cute little button below to stream the audio in your browser window.


Join the Discussion

What did we miss? What do you think is important to illustrate expertise and experience in social media? What successes or failures have you experienced when trying to assemble a social media SWAT team, or find a social media consultant?

Product Review: Corel Digital Studio

Hi, we’re the Geek Girls and we’re Macs. But, hey — we know that 90% of the rest of the world are PCs and we love all our friends, regardless of platform. We recently received a copy of Corel Digital Studio to review (and a copy to give away!) so we dusted off our PC and checked it out for you.

Interface

This little suite ended up surprising us a quite a bit! At first glance (and during installation), it seemed a bit overwhelming, but once you really get into the program it becomes easy to use and navigate. 

Features

Digital Studio includes a photo editor, video editor, burning element, and media player, all of which are easily accessed via a Desktop Widget. The widget proves to be very helpful when working on projects requiring all of those features, or just a little bit of a lot of functionality.

Photos

Grabbing and editing photos with Corel Digital Studio is surprisingly easy. You have the ability to import from a variety of sources including your computer, camera, mobile phone, webcam, scanner, and other devices (like an external hard drive).

 Once your photos have been imported, you can create albums and projects like a photobook, a greeting card, a crafty collage, a handy calendar, a family slideshow, or a backup disc. Finally, you can share your photo projects via email, Facebook, Flickr, or YouTube right from the interface.

We liked the templates that allowed us to quickly and easily make a family album or fun and totally personalized greeting card.  With Valentine’s Day right around the corner – Corel Digital Studio is a great way to give your loved ones what they really want – something thoughtful and from the heart.

Video:

 

Your videos work much the same way.  Just like photos, you can import video from a variety of sources including, your computer, a video disc, camera, mobile phone, webcam, TV tuner/capture card, a tape-camcorder, internal memory-camcorder, or other (like an external drive). 

Once you import a video, you’ve started your video project. It’s easy getting started with the pre-existing video backgrounds and themes.  We used one to make the test video below. After you create your movie you can export it into a number of file types, all of which come with a great description of the best place to put the files when you’re done (if you’re not file savvy this is a very helpful piece of information). 

Once you have your file saved you can share share it in a variety of ways, put it on YouTube, send via email, save it on your local drive, drop it on Facebook or Flickr (it’s not just for photos anymore). The one function during the save/share process that we weren’t so enamored with was selecting where to save your file. The user experience around this feature was just a little awkward.  But we managed.

Summary

For the most part we were impressed with Corel Digital Studio.  Mostly because it is perfect for our audience.  The interface is intuitive and easily navigable by folks who don’t spend their whole lives playing with video. If you’re looking to add a lot of special effects, or you have really specific editing requirements this little program might be too simple for you. But if you want to jump right in and start using your photos and videos in new and creative ways and share them with friends and family then Corel Digital Studio is for you!

Giveaway

The nice people at Corel gave us a spare copy that we can give away. Drop us a line in the comments and tell us why you should get it and we’ll pick a winner using Random.org.  And because we want you to feel the love, the cut off for the drawing is Valentine’s Day (02/14/10) at noon CST.  So comment now and comment often.

 

Here’s a sample video we created in just minutes:

 

UPDATE: 

Contest is over and #6 is our winner.  Jon – send us an email to claim your prize.




Upcoming Event: State of the Industry

We will be at the State of the Industry event hosted by Meetings (Minnesota’s Hospitality Journal) on Tuesday February 2, 2010, holding a series of roundtable discussions on Social Media and how it’s used in the hospitality industry for events and conferences.

It’s not too late to join us! You can still register for the event; while you’re there, enter SOIGUEST10 and save $10!

It’s going to be a fun day and we hope to see some of you there.

To see more events the Geek Girls will be speaking at please check out the schedule. To book us at your next event or conference, drop us a line!

Just Because You Can Doesn’t Mean You Should

With the proliferation and popularity of social media, like Twitter, its easy to forget how powerful a single voice can be.  And yet, like a match, a single voice can spark a raging blaze, perhaps without ever really intending to do it.  As individuals, we often think that when we speak we’re only heard by our immediate audience.  Why edit your content when there’s so little impact? But with social media, that’s not really how it works.  And the immediacy of social – the instant ability to publish an issue to a very broad audience – just complicates the dynamic.  We edit less.  The Geek Girls like to remind folks that fact and fiction or good news and bad news travel at the same speeds in the digital realm. And, let’s face it, as humans, we’re probably more likely to complain out loud than we are to share stories about good experiences. Especially when it comes to consumer or brand or service experiences.  It’s true.  We have expectations around service.  When our experience with a brand comes off without a hitch, we probably don’t say much.  Because we expected it.  But if we have a less than easy encounter with a service provider, we are usually more prone to complain.  And we’ll complain to anyone in the immediate vicinity.  Only now, the immediate vicinity includes the web – Twitter and Facebook and wherever your profile may live.  Don’t deny it.  You know I’m right.  You do it.  But here’s a radical idea – I’d like to suggest that you pause for some reasonable amount of time before transcribing and publishing your knee jerk reaction to an unpleasant encounter.  Because giving it a little bit of time just might be the right thing to do.

I subscribe to cable and home internet services through the cable company and, for the most part, other than the occasional grumble about the high price of cable television, I rarely have a complaint about Comcast.  You may or may not be aware that recently Comcast decided to go entirely digital, which requires that all televisions without set-top control boxes get an additional adapter to receive the all-digital signal.  Comcast informed subscribers via snail mail with a letter that provided instructions around how to order the adapters.  We were given two options – logging into a website and providing a unique identifier and ordering the adapters, or calling a customer service line and speaking to a representative.  Being someone who practically lives online the web option was my obvious choice.  I headed straight for the website, filled out the required fields and provided my ID number, only to be met with an error message stating that the site was unable to process my request at that time.  I tried again, same result.  One last time, still an error message.  My initial reaction was one of frustration.  Don’t send letters out with website information that does not work!  I considered, for a split second, tweeting my frustration.  I even pulled up Tweetdeck for that very reason.  Then I had a moment of calm and decided to just pick up the phone and call Comcast for my adapters. The next day I did exactly that, and you know what happened?  I talked to a delightful human who was beyond helpful and friendly.  My customer service experience with Comcast was, ultimately, perfect.  I got all the information I needed.  The rep was friendly, warm, available, and efficient.  She made it so easy.  I got my adapters by mail just four short days later.  Done. 

It would have been so easy for me to tweet my bitterness.  To be honest, I’m not sure what stopped me.  But now, in retrospect, I’m glad I didn’t do it.  Because I realized something as a result of that series of seemingly meaningless events.  I realized that I have some responsibility in all of my brand and service interactions.  Because behind every website and call center and brand promise are people.  We can automate every single transaction.  But it doesn’t take away from the need for humanity in our relationships with these brands. Don’t get me wrong.  I think it’s perfectly ok to expect good and reliable products and services from the brand in whom we place our trust.  But there’s a difference between expecting quality and feeling entitled to instant gratification.  The web has sort of muddied these waters and as more and more of us recognize the power that the individual has in the world of consumer relationships, its hard not to have really high, even entitled, expectations. 

I think many of us have by now heard the story of Famous Mom Blogger Heather Armstrong’s dealings with Maytag.  In her case it seems clear that she attempted to resolve the situation via traditional channels before she resorted to inciting the masses following her on Twitter to take up her cause.  But it does illustrate just how powerful these channels can be.  No, not all of us are Dooce.  But by tapping into the power of social media we all have access to much broader and much more distributed networks of people.  The potential for reputation damage goes far beyond your immediate gripe over the fence in the backyard. 

Those of us in the service business are generally just trying to do good and honest work.  The problem with being human is, sometimes you just fall down.  As consumers of goods and services AND social media I’d like to see us all practice a little humanity and recognize our own responsibility in all of our relationships.  In my case, I just picked up the phone.  It was really that simple.  A little patience and effort on my part was rewarded with exactly what I should have expected — excellent service.

Remembering The Golden Rule

Everyone learns the Golden Rule at some point in their childhood.  You know it – treat others the way you’d want to be treated.  Or, simply put, treat people with consideration.  It’s one of those basic human values that is shared by Christians, Buddhists, Muslims and Humanists.  The Golden Rule is one of ethics and humanity, more than anything else.  We need to choose, every day, to be decent to one another.  And, surprisingly, it’s not always so easy to do.  Being human is just hard.  These days, with business and information moving at the speed of sound, and everyone trying to keep up with the Joneses or bubble up or be remarkable or be a ‘thought leader’ humanity takes even more of a back seat. Most of the time, that’s really not the intent. Social Media can be a channel for self promotion.  And when we’re too self-focused we lose site of each other and, by extension, we lose sight of that Golden Rule. 

Over the holiday my house was bustling with family and festivities.  My sister (who has no idea I’m using her for this post and hopefully she won’t care) stayed with us to celebrate Christmas.  We were busy – a big family gathering on Christmas Eve.  Friends in town and staying over with us for Christmas morning.  My three-year-old was enjoying the first Christmas where he really embraced the magic of Santa Claus.  The last thing I was thinking about was what sorts of images of me might end up on the Internet.  I was wrapping up work, and cleaning my house, and preparing hor d’oeuvres and doing last minute shopping and, you name it – it was on my list.  By the time Christmas morning rolled around I was breathing a sigh of relief at the prospect of a nap.  Now, I don’t know about you, but I do not sleep in what one would refer to as high fashion.  In fact, I’ll admit it, my night-time wardrobe has been sorely neglected over the years and most every morning, when I come plodding out of my bedroom sporting a brilliant case of bedhead and some misguided combination of sweatpants and a t-shirt, I look positively homeless.  Christmas morning was no exception.  I played spectator to my son and the Christmas motherlode.  I completely missed the fact that I was a passive participant in a series of photographs capturing his excitement.  There I was looking like a bloated, homeless whale – laying on the couch or curled up on the floor or all contorted for some crazy task with ‘some assembly required’.  My sister, whom I adore, was capturing every precious moment of my baby’s magical morning.  Unfortunately, my butt was the backdrop for a good number of those moments and I had no idea.  No idea, that is, until my butt showed up on Facebook. 

Facebook, the basement-home-movies-and-instantaneous-scrapbook all rolled into one.  Instead of inviting your friends over to bore them with your latest adventure as you project your vacation slides on your paneled rec-room wall, just share your family fun on Facebook and they can comment and ‘Like’ your life from anywhere, right this instant, and forever.  Somewhere between brunch and my long winter’s nap on Christmas Day I logged into Facebook to kill some time and was immediately notified that my sister had posted some pictures.  My heart raced as I quickly reviewed her recently uploaded collection.  Granted, I wasn’t the focal point of any of those photos.  But, it could not be denied, that there I was, looking about as comfortable and unkempt as a person ever should, right smack dap in the middle of my sister’s ‘wall’.  I thought very seriously about the correct response to this issue.  On the one hand, they were not my pictures and my sister can take and post whatever she wants on her Facebook page.  But on the other hand, about 25 of her friends are my ‘friends’ and I wasn’t entirely comfortable with anyone, save my immediate family, seeing me in such a state.  It’s an interesting dilemma when you think about it.  Social Media only works when the intent and the content is authentic.  One could argue that my desire to remove pictures of myself looking terrifying is not exactly authentic.  But I also need to feel safe in my own house.  I need to know I can roam around in my underwear and not have to worry about it showing up on the world wide web by nightfall.  Who is deciding how these things work?  We are.  And, quite honestly, there’s nothing all that digital or ‘new’ about it.  When thinking about how best to be ‘social’ in the Social Media sphere, remember the Golden Rule.  Treat others the way you would like to be treated.  Show them some consideration. 

Now, I’m not suggesting my sis had any ill intentions in posting those photos.  I think she simply wanted to share the images of her sweet nephew’s holiday excitement.  But without my consent, or prior review, she was sharing much more than that.  You see the moral dilemma?  What right did I have to ask her to edit what she wanted to share with her network?  The problem was, once the content was tagged, it was shareable outside of her network.  And I have no idea what her privacy settings look like.  Bottom line – I was not comfortable with it.  It wasn’t about oversharing – it was about my level of comfort with what was being shared.  The Geek Girls have said time and time again, behind every picture is the human that took it and posted it.  If you don’t like the picture talk to the human.  I mean, come on.  In this new era of immediacy in communication – we have to all commit to being reasonable when publishing content to what is really a GLOBAL network.  But I say we should go a step further and, as creators of content, we need to apply the Golden Rule.  We need to be sensitive to and considerate of others first.  Ask before you post if there is anything that could be even slightly compromising.  I don’t think that asking for a little kindness is really asking for all that much.  In fact, that is exactly what I asked of my sister — I asked her to be kind to me in re-reviewing those pictures.  In the end, she was more than kind and for that I am grateful.

Go ahead – post your pictures, share your videos – put it all out there.  But before you hit ‘submit’ – remember the moral of this story – remember the Golden Rule.  Be kind to each other.

Podcast #6: The Decade in Review

In our sixth podcast we take a look at the last ten years, how technology has played a role in our lives, and what we think is on the horizon. We’ve now got three ways for you to listen:

Listen Online

Click the cute little button below to stream the audio in your browser window.

Recap

We talked about:

  • how the personal blogs we started a decade ago affected each of our lives, both personal and professional.
  • the major events of the last decade and how technology played a part, or how they might be different with today’s technology.
  • predictions for the coming years

Links

Dooce: the blogging juggernaut who was once known as the girl who lost her job because of her blog.

Meghan referenced a poem by Poetry Slam founder Marc Smith, which exemplifies the Geek Girls mission as we head into 2010:

pull the next one up
When you get to the top of the mountain
Pull the next one up.
Then there’ll be two of you
Roped together at the waist
Tired and proud, knowing the mountain,
Knowing the human force it took
To bring both of you there.
And when the second one has finished
Taking in the view,
Satisfied by the heat and perspiration under the wool,
Let her pull the next one up;
Man or woman, climber of mountains.

Read the full poem >

Join in the Discussion

Tell us what tech development or movement influenced your life the most of the last decade.  Share your stories and observations in the comments.  We want to hear them.

Geek Girls + Shop Girls

In anticipation of our appearance on Shop Girls this morning, we wanted to jot down some of our favorite sites for last-minute holiday shopping.

Last Minute Holiday Shopping

The key when you’re in last-minute mode is to keep it simple: go with the old standby sites that are easy-to-use and whom you trust to actually ship your stuff on time. Now is not the time to experiment with some crazy new site; save that for a more low-pressure time.

Land’s End: Every day they’re featuring a last-minute holiday item with a deep discount and guaranteed Christmas delivery. They’re also tweeting these deals — and you can win free stuff by re-tweeting. Follow them on Twitter: @landsendchat

Other trusty standbys (many featuring daily deals from now ’til Christmas):

  • Amazon: Check Daily Deals and Top Holiday Deals.
  • DealNews: Great aggregator of deals around the web, geeky stuff and more!
  • Overstock: Check their 25 Deals, 25 Days.
  • SmartBargains: The name pretty much says it all.
  • Zappos: It’s not just for shoes anymore!

A helpful aggregation of retailers on Twitter: http://www.noturnonred.org/twitter/

Unique & Local

  • Etsy: Find amazing, inspiring and lovely things on Etsy. Just check the seller’s ratings and — if they don’t clearly state their shipping information — contact them to ensure you can get it on time. Another great local alternative (without biting your nails about shipping) is NE Minneapolis shop i like you, which features tons of handcrafted gift items.
  • Threadless: Totally awesome t-shirts for men, women and kids. Great last-minute deals on shirts ($10!) and shipping.
  • Viewville: Fine art photo prints by professional photographers. Browse by photographer or style. If you’re in the Twin Cities and order by the 22nd, you can get your matted print by Christmas Eve!
  • Spot Spa: A great Minneapolis spa offering both gift certificates online and online DIY scheduling.
  • iTunes: One way to avoid the shipping hassle is to find digital downloads. iTunes offers ways to give the standard gift-card, but you can also give someone a movie to download, or a season pass to a favorite TV show.
  • One of the reasons I find myself in last-minute mode is total lack of inspiration. A favorite spot for browsing for inspiration (mainly for the ladies on my list or, uh, myself) is Polyvore.
  • ‘Tis the season to also consider not buying gifts at all; you can find Minnesota non-profits to donate to at GiveMN.org.

From Our Twitter Peeps

  • Land of Nod: Unique gifts for kids. If you’re looking for unique items that you won’t be at the big department stores – this is for you.  Children’s furniture and so much more.
  • Figis.com:  Corporate gifts are sometimes hard to do affordably.  But, if you want to say thank-you to clients on a budget, you’ll love the selection at Figis.com.
  • Uncommon Goods:  Not only is this site chock full of beautiful and totally unique gift items, but it’ll also help you find gifts for those hard-to-buy-for folks on your list.  Visit the site and try the handy ‘gift finder’ right on the  home page.  Tell them who you’re looking for, how much you want to spend, and provide a few more details and this thing will cough up a wide  variety of suggestions from sock monkey slippers to a pictoral dictionary.

Happy shopping, y’all. Let us know how it goes!

Update: Another thing we talked about on the show: Owle! Perfect for an iPhone 3GS owner in your life who wants to capture better video on their phone. Super cool gadget!

Also the Flip camera, which is really easy for anyone to use (and can shoot HD video). We’ve had a lot of people we know also recommend the Kodak Zi8 as an alternative to the Flip (we’ve never used that one, though).